Facebook Competitive Analysis

Analyzing posts from

29 March - 29 April, 2021

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Burger King

facebook.com/

burgerking

765.27

Engagement Per Post

8.69m

Audience

2.57

Posts Per Week

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McDonald's

facebook.com/

McDonalds.ZA

118.95

Engagement Per Post

81.13m

Audience

4.44

Posts Per Week

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The official Steers Page

facebook.com/

OfficialSteers

81.2

Engagement Per Post

251.72k

Audience

3.5

Posts Per Week

Key Comparisons

Burger King has more than 6.4x the engagement for each post than McDonald's
Even though McDonald's has a 9x larger Audience than Burger King, McDonald's only saw 16% of the engagement that Burger King did.
Burger King has received 8.2x more shares per post than The official Steers Page.

Top Performing Posts

Find out more about the trends in your social posts that get you the highest levels of engagement. Find design elements, content and strategies that are boosting the performance of your social campaigns and keep your audience engaged.

Burger King

Featured
Card image cap

3/31/2021 2:15:42 PM

Shares : 318 - Reactions : 1319

Do you think everything is better on sourdough? so do we. to celebrate #NationalSourdoughDay tomorrow we’re putting everything on sourdough. scroll to check out the sourdough goods 🍞🔥

Engagement Total

1637

Engagement Rate

0.02%
Featured
Card image cap

4/3/2021 12:49:47 PM

Shares : 120 - Reactions : 987

The French Toast Breakfast Sandwich is so BON we had to bring it back.

Engagement Total

1107

Engagement Rate

0.01%

McDonald's

Featured
Card image cap

3/29/2021 6:14:54 AM

Shares : 36 - Reactions : 248

Is there a better way to start your day than with a great cup of McCafe coffee? Share your favourite positivity quote using #McCafeMotivation and stand a chance to win a breakfast voucher.

Engagement Total

284

Engagement Rate

0%
Featured
Card image cap

4/21/2021 12:23:51 PM

Shares : 18 - Reactions : 265

Delicious additions to your favourite menu. Help us welcome the Chicken Foldover Regular & Grand Chicken Classic to our menu.🍔🌮 A feast for only R49,90. Available via Drive-Thru, Takeaway & In-store. T&C’s Apply. #McDeezNazoMeals

Engagement Total

283

Engagement Rate

0%

The official Steers Page

Featured
Card image cap

3/31/2021 8:30:00 AM

Shares : 40 - Reactions : 216

Make today the Friday-est Wednesday this week. Grab the best buy 1 get 1 deal around, grab a Wacky Wednesday.

Engagement Total

256

Engagement Rate

0.1%
Featured
Card image cap

4/16/2021 10:00:01 AM

Shares : 16 - Reactions : 159

There's no need to cook on a Friday night when you can get a great sharing meal for the whole family. Order the Full Chicken Sharing Meal from Steers now: https://bit.ly/SteersNearMe

Engagement Total

175

Engagement Rate

0.07%

Activity

Measure the activity and effectiveness of your social media campaigns to gauge how well your audience is engaging with your posts.

Daily Posts

By posting multiple times a day you get more opportunities to get your brand in front of your audience. Find the balance between being heard and less-being more with statistics about your daily posts.

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Burger King

0.37

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McDonald's

0.63

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The official Steers Page

0.5

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Benchmark

0.83

Days per Week with Post

Stay relevant, consistent, authoritative and at the forefront of your audience’s attention by posting at least once a day!

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Burger King

2.1

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McDonald's

3.97

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The official Steers Page

3.27

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Benchmark

4.3

Percentage of Posts with Links

Give your viewers a reason to stop scrolling for a moment by getting them to engage more meaningfully with your posts. You can do this by creating content that is interesting and helpful to the viewer.

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Burger King

9.09%

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McDonald's

0%

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The official Steers Page

33.33%

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Benchmark

53%

Engagement

Spot the elements in your posts that encourage your viewers to act and interact meaningfully with your brand.

Engagement Total per Post

You want as many reactions, comments, and shares as possible for each post. Remember, that more engagement means more people will be seeing your content and interacting with your brand.

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Burger King

765.27

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McDonald's

118.95

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The official Steers Page

81.2

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Benchmark

118

Engagement Rate

Engagement Rates offer a measure of how excited your audience is about your content, by quantifying how meaningfully they interact with them according to the ratio of your followers.

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Burger King

0.01%

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McDonald's

0%

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The official Steers Page

0.03%

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Benchmark

0.03%

Shares Per Post

Shared posts get you more coverage and gets your message out further. The more shares you get, the more your brand will resonate through the market.

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Burger King

111.64

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McDonald's

9.32

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The official Steers Page

13.6

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Benchmark

8.6

Audience

Find out who is behind the likes and comments that get your brand known. Find out who they are, how they behave, and which posts they are interacting most with.

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Burger King

8.69m

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McDonald's

81.13m

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The official Steers Page

251.72k

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